Project Brawny bear
Brawny bear is a complete branding and packaging project. It was very challenging to convince the client this design route. It's funky, shaggy and different from other products. The main aim was to stand out among other products. The amount of revisions i went through was more than the number of naps a bear takes in a month. But I am finally happy to present "Brawny Bear"
Finalised sketch of the packaging design
Rejected designs
